Conference Themes

Essential Mediatech 2007 brings disruptive startups, incumbent media companies, advertising firms, and investors face-to-face to argue the big questions facing the digital media industry. Key conference themes include:

Internet and IP Television: how disruptive is it?

Are ISPs ready for Internet TV? Or are we heading for a bandwidth crunch?
Old media’s strategy for new media
Getting creative with monetisation: interactivity, e- and m-commerce, advertising, and product placement
Digital networks have made TV and video distribution cheaper and more widely available. But what about the content?

Turning users into cash: comparing Mediatech revenue models

How do you monetise digital users and communities?
Does anyone actually ‘own’ the consumer?
Advertising vs. subscription vs. micropayments

New advertising channels: in-game, online video, and mobile

How are advertisers and media buyers responding to these new channels?
Consumers are paying attention to new media channels. But are they paying attention to ads?
What can be done to make ads more targeted and more effective?

Marketing and public relations: using social networks, blogs, mobile phones, Second Life, and more

Conversational marketing: can it scale?
Careful with your language: creating authenticity
Can social networks make money off of marketing activities that use their communities?

Convergence: adapting content for mobile, online, television, and beyond

What are the positives and negatives of adopting a multi-channel strategy?
How can you cost-effectively repurpose content to fit multiple channels?
What are the unique aspects of each medium that must be considered when creating content or building a service?